Well – actually she was talking about “training a cat” – and how the cat will not do anything without a reward for doing it. So as the first key point of successfully adopting social software she advised to think about a rewarding system. Further aspects she is talking about were
- the importance of identifying the problem on the day-to-day work of the individual that can be solved by social software
- the user-centric adoption as bottom-up approach that has more potential to be successful than the top-down approach
- the need of a leadership by engagement – I would do the reference towards Rod Beckstrom’s catalyst personnas
- for the implementation of social software projects she proposes a “trojan mice” aproach in the means of small projects introduced into the ongoing organisation (to grow securely)
Many more interesting advices may be taken from the video:
Actually the importance of the rewarding system was also a big issues being discussed in the open space session. (I am just working on a transcript of the discussions – will translate this also to English soon!)
There are two aspects regarding the rewarding system I’d like to share with you:
- the grade of participation in social software projects must be part of the evaluation by the objective agreement
- participation in social software projects must be transparent to be socially acknowledged (means the need for activity streams!).
What advices do you have on this?
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