Enterprise Digital SUMMIT: The new name reflects the key shift in emphasis

A few weeks ago in London Bjoern announced that Kongress Media is giving the Enterprise 2.0 SUMMIT a new name to reflect the digital disruption that all businesses, including ours, are experiencing. As co-production partner for the London edition of this event and long-time fellow of the Enterprise 2.0 movement I would like to re-cap my thoughts on the name change and the evolution of the discussion behind it.

Taking Digital as granted is the key shift in emphasis for this discussion

The core purpose of the event, which happens each year in Paris in spring time and London in autumn, hasn’t changed, but there is a shift in emphasis. The event’s agenda was always constructed around the future of work in the enterprise, and the effective use of social collaboration tools both inside and outside of your business.

The shift in emphasis is that digital – the use of cloud, social, mobile and analytic technology – is a given in today’s marketplace and so we want to spend more time focusing on the leadership, digital literacy, management and approaches required to put it to work.

Changing the terminology – away from technology to a business focus

When we started back in 2008, Enterprise 2.0 was the best term to explain what we were talking about, popularised by Andrew McAfee’s blog and book of 2006, as well as the groundswell (pun intended) of social media experts, influencers and consultants using that language while working in this space. However, by 2010 we were mostly talking social business or social enterprise instead, and confusing the market a little because Muhammad Yunus had already popularised that term to mean a business with a social purpose.

Then during 2014 we started to shift our terminology again to digital disruption and digital transformation. The topic we are discussing is about much more than the tools and technology that organisations use to collaborate more effectively, to empower employees, to innovate and to connect with their customers, partners, employees and stakeholders in new and better ways.

It is about those things, but it is also about rethinking the world of work, adopting emergent strategy, and recognising the management shift required, along with new business models, that we must use to react and compete in the 21st century.

Digital needs Enablement to be successful

For today’s business environment, the Digital term encapsulates everything from Nicholas Negreponte‘s idea of moving bits rather than atoms, to the big technology shift, Digital Enterprise Wave or nexus of forces.

Whatever we call it, this technology change started in our personal lives with smart phones and tablets and a new world of web and mobile apps for everything, but now it is reaching our business lives to disrupt the rigid systems, reliance on spreadsheets and legacy apps that still support most companies today.

For smarter companies, technology has now become a much bigger part of delivering every service and every product for every type of business, but we really need to be talking about the culture and behaviours required to make these tools work as well.

It’s about perspective

Other conferences lead with the social or digital words in their titles and focus on communications and marketing, but our conference leads with Enterprise to show that we are different. We will be discussing the business issues around how to transform end to end across the organisation as a whole.

So, we’ve moved away from the old 2.0 jargon.

From this point on the conference becomes the Enterprise Digital Summit, and we believe this gives a simple, clear message of what we stand for, and reflects our theme – business as usual doesn’t have a future in today’s business landscape.

Enterprise Digital SUMMIT / London discusses the digital mind shift for organizational transformation

For the London edition on 22 October, we are delighted that well known futurist and researcher Stowe Boyd of Gigaom Research asked to come and keynote this year. The second keynote is from Vlatka Hlupic, a professor at Westminster University who just published the well received book “The Management Shift“.

We have case study speakers from Vodafone and Pearson. Other speakers include David D’Sousa of CIPD, and Belinda Gannaway well known in the HR space.

Like last year our venue is The British Academy at 10-11 Carlton House Terrace, overlooking the Mall.

Full details, tickets and the latest additions to the agenda can be found on the website

We are looking forward to see you there!

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David Terrar

David Terrar

CEO of D2C, Co-founder & CXO of AgileElephant, and member of the Enterprise Irregulars.