In the following I would like to explain our thoughts and discussion points behind this and what we are trying to scope with the upcoming conference.
Digital success implies a new organziational framework
Whatever motivations you have to invest more in digital you must be aware that digital implies a new organizational framework. Digital will not succeed in a beaurocratic and silo-ed structure as digital success is dependent on a customer-centric, agile, all-channels-including, holistic and fast go-to-market approach – because the competition is always just one-click away and in “digital” it is said that “the winner takes it all”.
Therefore a digital market strategy always implies a re-thinking of the organization and its service delivery. For this we have to explore the building blocks for the organization in the digital age as well as the key elements of a “digital mindset” within the organization. These are the aspects that we are adressing with the keynote session at Enterprise Digital SUMMIT / London. To provide some new ideas and visionary thoughts on this we have invited Stowe Boyd as futurist and researcher in the field of the “future of work”. He will talk about his views on a “new way of working” and its adaption to the challenges of the digital transformation of the company.
As overall questions for this section of the conference we have defined the following:
- What are the principles for the organization in the digital age?
- What are the drivers and enablers for the establishment of a new way of working?
- What are the key elements of the leadership and management models of the digital age?
- What are the basic values that are the foundation of the working culture in the digital age?
Digital enablement as the starting point for the digital transformation of the organisation
In order to understand the “digital mindset” the workforce needs to get digitally enabled first. How this can be done and what challenges need to be overcome on the way, is the subject of the second part of the conference. On this we are happy to discuss the lessons-learned from Vodafone and Euroclear.
In former “social times” we would have labeled this section probably as “social adoption” session. In regards to the overall business objective of enabling the company for the digital age the “social adoption” discussion is far too narrow. As for Bonnie Cheuk from Euroclear spoken – the objective is to build “collective momentum for change from the middle out”. This is certainly enabled with the means of social collaboration and new work management tools but also by the ignition of new cultural capabilities.
Additionally we have planned a review and an expert discussion on the “status quo on UK & Europe’s journey” – with some research insights from Michel Ezran (LECKO / France) and a nice panel with a diverse expertise flavour (see list below!)! As our Paris and German events on the same topic show the approaches and challenges on the way are many and varied.
Building blocks for a new leadership and management thinking
In the third section of the conference we are focussing more discussions on the needed, new leadership and management thinking. With Vlatka Hlupic from the University of Westminster as another keynote speaker we explore the ideas about the needed manager’s digital mindset of today & tomorrow. With a variety of interactive workshops we like to provide practical help on principles and methods for the establishment of this mindset.
Though our conference provides enough time for discussions on each contribution the workshop part is the key element to contribute and exchange own insights and experiences at the conference.
Contentwise the objective of this part is to build up insights and knowhow on how to help enabling a new kind of leadership and management in my own organization.
Enabling a digital transformed business approach
The last but least part of the conference is about how to ignite a new business and market approach – more customer centric, agile and connected. In a recent blog post Stowe Boyd mentioned this as the key driver of the digital transformation:
The premise is that businesses have to basically turn themselves inside out to engage customers who are migrating away from traditional forms of media consumption, and are now connected at nearly all times through mobile and other digital devices.
Along the lessons learned from Pearsons and Bupa we are discussing the challenges and success factors for enabling and establishing this approach with a community-based approach.
Wrapping the storyline up – the conference is keyed to the question on how to embrace the digital mind shift in regards to organizational approaches and changes. We are very much looking forward to this edition – also as the first more holistic approach to the discussion.
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