Therefore talking about the “key digital capabilities” helps sharpening the understanding of the future models for the enterprise. Aligning with this we have conducted a very interesting interview with Bruno Berthon, Managing Director of Accenture Strategy, back in September last year about the “Being Digital – Seven Essential No-Regret Capabilies” that he co-authored with some more Accenture colleagues. The key idea of the the paper was to explore the “things” that managers can do and prepare when they do not really know exactly what to do for becoming digital.
The key recommendations Bruno Berthon brought up in the interview – on the question where to start – was the understanding of company’s own “data” and the establishment of an “agile culture” – that allows the company to move faster and experiment with new digital opportunities. In regards to the readiness of European companies he outlines the sectorial differences and the different industry-related forces and constraints that deterine the different levels of “digital readiness”. As the enabling role for the “digital transformation within the organization he is not really convinced of the one and only “Chief Digital Officer” that is the new “top change agent” for the enterprise but sees evenly for centralized as decentralized organisation the success in the team efforts of CEO, CMO and CIO for becoming “digital. This also aligns very nicely with a recent post by Dion Hinchcliffe.
Unfortunately we could not manage to fit the 2016 edition into Bruno Berthon’s agenda but looking forward to have him as a speaker in the future.
Latest posts by Bjoern Negelmann (see all)
- IOM SUMMIT kommt in der TechEdition – weil die Digital Workplace Technologie erneut im Umbruch ist! - 04/04/2017
- Digitale Kollaboration ist das “New Normal” – ihre Umsetzung in Plattformen und Organisation aber noch lange nicht! #cebiteda - 22/01/2017
- Technologische Integration am Digital Workplace braucht eine tiefergehende Diskussion - 28/10/2016