#ioms16 Lee Bryant about “Defining the Operating Model for the Digital Enterprise”

Der erste Konferenztag des IOM Summit 2016 startet mit der Keynote Session zum Digital Workplace und der digitalen Transformation im Unternehmen.

Die erste Keynote mit dem Thema “Defining the Operating Model for the Digital Enterprise” bestreitet Lee Bryant von Postshift, der uns im Vorfeld schon einige Fragen beantwortete und über sich sagt:

LeeI am passionate about using social technology to put humans front and centre of the way we do things in the 21st Century. I believe social networks, not bureaucracies, are the organising principle of the current era, and I am excited about further exploring new forms of highly connected organisations. Prior to Shift*Base and Post*Shift, I co-founded Headshift, which became a leading international social business consultancy, to investigate new uses for social technology inside companies and organisations. I was first switched on to the internet’s potential to connect people in new and meaningful ways through my work in international politics and campaigning in the 1990s, but I think we are only just scratching the surface of how technology is enabling new forms of human-scale connection, including new networks, organisations and institutions, so I am delighted to be part of this accelerating journey.

Lee, we have invited you to give the introductional keynote at IOM SUMMIT 2016. What are the three keywords that we can label it with?

#organisational #operating #system

As a long-term expert in the field of the digital transformation of work – what is your short summarize on where we are in the evolution of the topic?

I think we have made good but slow progress with the introduction of social collaboration tools in the enterprise, but their impact has been limited by management culture and organisational structure.

The next phase is about proving we can develop viable alternatives to hierarchy as an operating model so that we can really see the benefits of new ways of working and create agile, responsive organisations.

You wrote in a blogpost: “Without changes to organisational structure, culture and practice, new tools cannot create better business on their own, but these platforms can be seen as a starting point for a future organisational operating system.” – Thus do we need both to make the digital revolution of the workplace work?

Yes we do.

The tech gives us affordances that we can use in exciting new ways, but we are not yet doing that. We are simply using the tools to improve communication and coordination problems caused by operating with late C19th organisational systems.

What are your recommendations on how to enable the organisation to adopt to these changes?

First, in terms of a vision, I think we need to aim for agile, responsive, sentient organisations that are capable of ongoing change and evolution; but not to define and work towards a single, perfectly defined org structure.

Second, we need to gradually transition from vertically integrated hierarchy to horizontally integrated business platforms that expose their core services and interfaces in a way that any team in the organisation can use them in a relatively autonomous way.

Third, we need an evolutionary operating model to bring this system to life and to evolve it. This is what we mean when we talk about our Quantified Organisation approach.

Is there ONE (future) model for the Digital Enterprise? Where do you see any adaptation to be made?

No. There will be many structures and cultures, but what they will have in common is that the organisation itself becomes more like software – like an operating system – to enable the freedom to create these new ways of working on top.

In the German topic discussions you can recently hear a lot of talk about the “platformization”. How important is the ideas of platforms for the digital future of the enterprise?

Yes, it is important, but it cannot just be seen as a platform external to the business. The organisation itself needs to become a platform, as we are seeing with leading firms like Haier.

What are you looking forward to in regards to the IOM SUMMIT?

Meeting colleagues, being challenged to think and defend (or reject) my ideas and learning more from those involved in day-to-day practice.

Thank you, Lee, for your inspiring answers.

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Ellen Trude, nach 28 Jahren Tätigkeit in Aus- und betrieblicher Weiterbildung der Bayer AG mit stets neuen und meist innovativen Projekten und Aufgaben nunmehr in einer gesunden Mischung aus Vorruhestand und Aktivitäten rund um Workplace (Arbeiten 4.0 / Digitalisierung) und Lernen (Lernen 4.0 / Social Learning) unterwegs - meist digital.