Expert Profile – View

What is your name?

Andrea Back

Who are you and what are you doing?

As full professor at the University St. Gallen, a top-ranked business school, I teach, research and consult in the areas of Enterprise 2.0, Business 2.0 and Learning. Regarding Web-2.0 applications, I practice what I preach in many ways. So what I am doing every day is continuous learning about social media.

How did you get to the E2.0 topic?

The tipping-point experiences that led me to focus on Enterprise 2.0 are encounters with Prof. Dr. Christian Wagner and Ajit Jaokar. In 2006, I taught an IS-course with Prof. Wagner in Hong Kong. Students there used weblogs as learning journals, and wikis for real-time collaboration in their exercise sessions. This opened my eyes for the power of this new kind of openness, networking, and community. Then in 2007, a guest lecture by Ajit Jaokar on the power of weblogs as a business model gave me the courage to start my own [[" target="_blank">(video) blog Business 2.0]]. The topic Enterprise 2.0 was both new and not new for me. It means taking further my previous research in knowledge management, knowledge networking & communities as well as into Corporate E-Learning. And this has two components. Seamless add-ons to the existing body of knowledge, as well as "unlearning" existing knowledge, because 2.0 changes the rules of the system through disruptively innovative principles and practices.

What is your understanding of the core concept of the Enterprise 2.0 idea?

At the core I see the 2.0 patterns (e.g. openness, collective intelligence and continuous beta), or whatever you may call these principles. For me these 2.0-principles are the DNA of enterprise applications 2.0, not the available Web-2.0-tools by themselves. We are not yet able to clearly define this "DNA", and we do not fully understand how this DNA enables or "codes" new designs of business models and business processes.

What are the main potentials of the Enterprise 2.0 idea?

Value creation through disruptively innovating the ways how we organize business, management and work.

What are the main challenges, threads and issues of the Enterprise 2.0 idea?

The speed of the inventions and innovation. The lack in social media competencies, and the human anxiety of the unknown as well as the difficulty to un-learn. The power of the established organizations and ways of doing business.

Please give us three tags that describe your person and work best?

Openness, collaboration, learning

Please give us three links to articles/contributions that describe your views best?

  • [[">Business 2.0]]
  • [[">Enterprise 2.0 Fallstudien]]
  • [[">WissensWert - Blog Carnival]]
  • [[">Learning Waves]]
Please give us three names of colleagues that you would refer to as brother-in-spirit?

Some people who are not yet on the expert profiles:

  • [[">Leila Summa]]
  • [[">Frank Röbers]]
  • [[">Dr. Jochen Robes]]
  • [[">Dr. Daniel Stoller-Schai]]
  • And of course also [[" target="_blank">Ellen Trude]], [[" target="_blank">Martin Lindner]] and [[" target="_blank">Lee Bryant ]][/OL]