I live in Paris, France. I'm consultant at blueKiwi Software, in charge of helping our clients to build and implement their social networks strategy and drive results through it.
In fact I started from E and got the 2.0 part by luck.
For years ago I was working at a leading management consultancy firm. I was involved in many projects aiming at improving leadership, making people collaborate more effectively and I realized we were stuck in old principles that prevented us from fully achieving our goals.
At the same time I launched a blog, just to discover what it was. A few weeks later I was in contact with many professionals, having very interesting discussions with them. At this moment I realized that I was achieving in my private life what I needed to do at work and that it was easier for me to share and discuss ideas, to connect with people, outside that inside my company. I thought there was something to learn from that experience and started to focus on "management 2.0" in summer of 2005. Then I slowly got closer and closer to the Enterprise 2.0 topic. I joined blueKiwi in its early days in 2006 because it was an unique opportunity to put my ideas at work in a 2.0 minded company which goal was to empower such ways of running business.
It's a wide concept in which so many things were put that it's very hard to really express the whole concept. According to me Enterprise 2.0 is two things :
- new management rules to run businesses in the current context, taking both economic issues (knowledge economy) and environment issues (social economy) into account
- using the right technology to empower it.
I want to make it clear that in my understanding, organizational and managerial issues come far before technology.
The main potential is to align businesses with their environment. I mean that the way companies operate is more and more disconnected to what's happening outside of their wall. The consequence is a systematic incapabilty to improve their internal efficency and to achieve what their environment expects from them. What means :
- Building a "pull" organization that is aligned with the market and client's needs in order to deliver more value not by increasing pressure on people but by removing organizational constraints.t
- Enable company-wide collaboration by an optimal (human) ressources sharing in adhoc processes. Each employee being a specific resource because of its own expertise and being able to deliver a specific service, this approach leads to building a Service Oriented Organization.
- Think enterprise before think 2.0
- Don't mistake enterprise 2.0 for web 2.0
- Focus on adoption instead of deployement.
- Understand that the purpose of corporate communities is not the communities themselve but getting things done, delivering a process.
management 2.0, alignment, systemic