Expert Profile – View

What is your name?

Cecil Dijoux

Who are you and what are you doing?

I have been working in the IT industry for about 20 years in different european countries for different types of companies (SMB, Global Companies, Start-up, Public organizations) in different industries (travel, Apparel, Mobile services).

How did you get to the E2.0 topic?

Regardless of all the differences, I have always been confronted with the same problem : knowledge management in highly complex environment. And it has never been as criticicaI s in my current position. I am currently working as Support Team Lead in a software company making PLM solutions for the apparel industry. PLM are enterprise-wide complex solutions, both from the functional, technical and integration perspectives. The latter being critical : different people from the company with different types of knowledge, globally distributed. I have started to blog 3 years ago on different topics (culture, web, society, social networks) and working on this Enterprise 2.0 presentation back in October 09, I've just found out that all the different topics I was addressing until then (bar the music maybe) was all somewhat relevant and interlinked in the E2.0 context. This has been a revelation : all of a sudden, I've found my blogging voice. I love this idea of participating to this great global conversation.

What is your understanding of the core concept of the Enterprise 2.0 idea?

Empowerment of knowledge workers. I have read quite a few books on management and I am a big fan of Peter Drucker. I believe Enterprise 20 is a great opportunity to fulfill moder management promises : participatory management, trust, emergence.

What are the main potentials of the Enterprise 2.0 idea?

I am a strong believer that Enterprise 2.0 is key to have more engaged people. And this is a win win : more engagement leads to happier people, a more innovative context, more productive company, more transparence, less politics etc ... Elyahu Goldratt said that all companies have three goals, or rather they have one goal which is to make three types of people happy : shareholders, customers, employees. Enterprise 2.0 is spot on to achieve these 3 goals.

What are the main challenges, threads and issues of the Enterprise 2.0 idea?

I believe that the main challenge is a cultural one for adoption. And it lies at middle management level. Bringing internet tools into the enterprise brings the internet culture : disintermediation, reputation, emergence etc ... And middle managers usually are not very comfortable with these principles. Michel Crozier, the famous french organizations sociologist wrote about this middle management resistance to change.

Please give us three tags that describe your person and work best?

Culture, Social, Digital

Please give us three links to articles/contributions that describe your views best?


  • [[">Enterprise 2.0 : leveraging collaboration platforms to foster knowledge, innovation and productivity]]
  • [[">Enterprise 2.0 explained to our managers in 10 principles]]
  • [[">Réseaux sociaux dans l' : les 5 obstacles culturels (French only)]]
  • [/OL]

    Please give us three names of colleagues that you would refer to as brother-in-spirit?


  • [[">Vincent VanWylick]]
  • [[">Frederic Brunel]]
  • [[">Oscar Berg]]
  • [/OL]