What is your name?

Daniel Kraft

Who are you and what are you doing?

My passion is all about helping ideas to take shape and if possible reach commercial success. Therefore I started [[http://www.ifridge.com" target="_blank">ifridge & Company]] which is a fantastic team of people that does exactly that: help entrepreneurs to take the next step with their business. I am also an investor in [[http://www.netmedia.de" target="_blank">netmedia]], a great team of Social Workplace experts that apply Enterprise 2.0 in the real world.

How did you get to the E2.0 topic?

First of all I am an addicted user. But in my former life I was SVP, Corporate Strategy of Open Text and had the great opportunity to drive many of our social networking activities at the time. They just had acquired us at RedDot Solutions and we looked for way to combine Web and Collaboration, which has a lot in common with what is today called E2.0. I got so excited in the
whole Social Workplace idea that I became a shareholder in netmedia, a team dedicated to the topic.

What is your understanding of the core concept of the Enterprise 2.0 idea?

While most of the hype is about the marketing aspect of E2.0, I see a huge potential in applying those ideas to the collaboration within a company and with the business stakeholders. For me, E2.0 is like digitizing the coffee break you have with a colleague. Sure, we all want real coffee, but why should such a conversation over coffee be limited to just the people in the same
location. I have most of my ideas when I talk to smart people and Enterprise 2.0 is allowing me to do just that but with anybody in the world.

What are the main potentials of the Enterprise 2.0 idea?

There are unlimited business opportunities but the thing that I see as the biggest potential, is that we add the personal touch back to the business world. In our optimized business environment we have no way of expressing emotions. Just look how often an email is misunderstood and people go crazy. I see real potential for Enterprise 2.0 to bring back that personal touch like it is happening in the personal social networks on Facebook or Google+. I know many don't like that and claim the "we should meet in person" approach. But how should I do this with my colleagues
in the US or Asia? I can't! And therefore the Enterprise 2.0 idea is going to succeed.

What are the main challenges, threads and issues of the Enterprise 2.0 idea?

I see none. Sure it will take time and some dinosaurs will tell you that it is "not ready" or "not for me". But I have seen this too many times to believe it. It will happen, because it adds so much value to our life, to our business. During my days as a banker everybody had an assistant to write letters. Today not just the assistants are gone but those people that were unwilling to change and write letters themselves are also gone. The same will happen to all those that hang on to the "good old days". Since I see Enterprise 2.0 as an idea and strategy I don't see an
alternative. From a technology perspective we need to make sure it is intuitive and people enjoy doing it.

Please give us three tags that describe your person and work best?

Ideas, communicator, tech junkie

Please give us three links to articles/contributions that describe your views best?

  • [[http://www.ifridge.com/people/danielkraft">My blog on ifridge.com]]
  • [[http://www.youtube.com/watch?v=y4Thl41W5qE">A video of me at TEDX]]
  • [[http://www.youtube.com/watch?v=sO-QBaWlkvg">A video of me in the trees ]]
Please give us three names of colleagues that you would refer to as brother-in-spirit?

  • [[http://www.linkedin.com/in/stefanielightman">Stefanie Lightman, my co-founder at ifridge & Company]]
  • [[https://www.xing.com/profile/Markus_vonAschoff">Markus von Aschoff, one of the smartest people I know]]
  • [[https://www.xing.com/profile/Tim_Miksa">Tim Miksa, the CEO of netmedia, a fantastic Social Workplace boutique]]