Expert Profile – View

What is your name?

Ellen Trude

Who are you and what are you doing?

I am a teacher by profession. I have been working for the education department of Bayer Business Services GmbH (formerly Bayer AG) for 25 years. At present, I am a training consultant for social media and special projects concerning collaborative platforms. Besides I am (micro-)blogging and co-working in different networks with a focus on education, Enterprise 2.0 and social media.

How did you get to the E2.0 topic?

When I started to have a look at "Web 2.0" in 2006 and to take part in blogging, sharing and so on, I got an idea of how my experiences could work in my enterprise, too. I began to change my working practice in two ways: First of all, I had to overcome myself and to "enter the Web 2.0", to visualize myself with my digital identity and to gain a lot of experience and especially learn from experts. The second change affected my job as the manager of an internal project where we build a collaborative working-platform. As a result of my interests, I could and can combine my full-time and part-time activities and integrate my knowledge and experience in my working day, my projects and especially in social media training concepts.

What is your understanding of the core concept of the Enterprise 2.0 idea?

IMHO we need a company culture which is based on trust, networks, communication, collaboration and sharing knowledge, ideas and experience using the powerful social media tools. The core concept is not an organizational change, it is not a software-concept, but it is the idea and the need of human and social enterprises and consequently very successful enterprises.

What are the main potentials of the Enterprise 2.0 idea?

An important strategy for social media marketing is listening to the customers. But why don't we listen to employees and colleagues? "Too much work", "time pressure""too many e-mails", "inefficient or complicated processes" etc. It is my firm conviction that living the "Idea of C's" (communicate, collaborate, collect, community...) within the enterprise from top-down and vice versa will disclose the creative potential and engagement of employees and the management and will be a more efficient way to achieve one's targets.

What are the main challenges, threads and issues of the Enterprise 2.0 idea?

Allow me to list: patience, trust, common goals, training, focus on behaviour and ways of (co-)working, enthusiasm; identify and invite those employees who are already active in social media; define clear and commonly agreed guidelines.

Please give us three tags that describe your person and work best?

Willing to experiment / curious, pragmatic, encouraging.

Please give us three links to articles/contributions that describe your views best?
  • [[">Lutz Berger im Gespräch mit Prof. Dr. Peter Kruse]]
  • [[">Business 2.0]]
  • [[">Enterprise Web 2.0]]
Please give us three names of colleagues that you would refer to as brother-in-spirit?


  • [[">Prof. Dr. Andrea Back]]
  • [[">Prof. Dr. Joachim Niemeier]]
  • [[">Dirk Röhrborn]]
  • [/OL]