I tell people that I am a social marketing rebel extraordinaire - which means that I use social marketing to transform businesses inside out. My tagline is that I make companies not look like asses online and make companies into thrustworthy, remarkable and authentic players in the world of both the social web - but also offline.
I got into E2.0 because I can see there's a lot of things about 2.0 that companies haven't grasped yet. It breaks my heart. Basically I think that the companies who are not succesful in enterprise 2.0 will probably not survive in the long run - there's so much out there that companies need to embrace to follow the demand of their clients. Which they don't do because they can't measure it (and how stupid is that ?). I followed up by creating an [[http://toothlesstigerpress.com/rockbands">ebook on "why every company should be a rockband"]] which evolves the rockbandism that is needed for companies to become different kinds of companies. I really firmly believe that rockbandism is putting Enterprise 2.0 on the map and mind for a lot of companies that haven't been thinking about it before.
My understanding is that Enterprise 2.0 is the answer to the transformation we need companies to do these days. We can't keep building companies on structures that date back to the industrial revolution. Whatever Enterprise 2.0 may be for you - it makes you more human and likable - and how cool is that?
We as companies get to learn how to be close to our clients - not using scattergun techniques to talk to them, but where we have them in our backhand if we need them for something that gives value to them.
The challenges are the companies themselves. My sense is that the system is the failwhale here - seriously it are the structures we have been taught as kids and as companies. That failing is bad and control is good. The web is anarchistic. The challenge is that companies can't or won't embrace the chaos of the internet these days.
socialmarketing, returnoninvolvement, rockbandism
Uh hard - currently that would be, (but they change all the time):
- [[http://www.toothlesstigerpress.com/rockbands">http://www.toothlesstigerpress.com/rockbands]] - my ebook on rockbandism
- [[http://henrietteweber.com/2009/04/15/thoughts-on-shared-branding/">http://henrietteweber.com/2009/04/15/thoughts-on-shared-branding/]] thoughts on shared branding
- [[http://henrietteweber.com/category/boatworkingpan/">http://henrietteweber.com/category/boatworkingpan/]] - my shared economy IRL startup: "coworking boat pan"
- Brian Solis
- Paula Marrtila
- Annika Lidne