have been tracking the evolving sector in Enterprise 2.0 since 2006. I am primarily interested in the adoption challenges of Enterprise 2.0 in large organizations. I am very interested in products and platforms in the space, and I\\\'ve launched the world\\\'s first private customer community for early adoption at www.20adoptioncouncil.com.
I was first drawn to tracking the SaaS market, but then veered toward the Enterprise 2.0 sector.
It\\\'s the introduction of social and collaborative principles to the large organization. It involves the use of certain technologies, but is centered more squarely on a profound change in accepted organizational behavior and a philosophical reinvention of work.
Increased employee loyalty, merit-based recognition, greater agility to leverage human potential, lower IT costs, faster results, improved decision-making.
Corporate politics, fear of loss of control, corporate-wide strategic vision for Enterprise 2.0, silos, security, governance.
Community organizer, Agent provocateur, Friend.