What is your name?

Dr. Willms Buhse, in New York people just called me doubleyou.

Who are you and what are you doing?

I enjoy bringing the Enterprise 2.0 idea to life. I am founder of doubleYUU, a consulting company specializing in introducing the principles of web 2.0 to organizations. My focus is on active employee participation namely the motto: "Beauty comes from within".

How did you get to the E2.0 topic?

My interest for the web began in 1994 as project manager for my first international Internet project at the University of Hanover. While working at CoreMedia since 2002, I recognized the link between innovative management concepts like self organization to web 2.0 technology.

What is your understanding of the core concept of the Enterprise 2.0 idea?

A key factor for Enterprise 2.0 is the successful self-organisation and hierarchy-free communication - while traditionally structured companies are established on hierarchical structures and processes. The resulting innovative dynamism and creativity enables a company's performance to increase substantially.

What are the main potentials of the Enterprise 2.0 idea?

The idea is the self-organized networking of employees, business partners and customers. This makes companies more agile, innovative and market-oriented. All CFOs we can tell that it also reduces travel expenses and double-work.

What are the main challenges, threads and issues of the Enterprise 2.0 idea?

The introduction of social software and web 2.0 technology primarily means a change of company culture. Technology can be an effective tool, but the key factor is the interaction between people. For all social software tools, the central point for a company using web 2.0 is the best-possible use of collective intelligence.

Please give us three tags that describe your person and work best?

Leadership, change and theartoflettinggo

Please give us three links to articles/contributions that describe your views best?

  • [[http://www.we-magazine.net/volume-01/the-fast-learning-organization/">The Fast Learning Organization]]
  • [[http://socialmedia24.eu/social-media/experten-interview-enterprise-2-0-mit-dr-willms-buhse-565">Social Media für Unternehmer]]
  • [[http://www.doubleyuu.com/blog/">doubleYUU]]
Please give us three names of colleagues that you would refer to as brother-in-spirit?

  • [[http://www.businessweek.com/magazine/content/05_48/b3961001.htm">Peter Drucker]]
  • [[http://www.ted.com/talks/martin_seligman_on_the_state_of_psychology.html">Martin Seligman (positive psychology)]]
  • [[http://dontapscott.com/">Don Tapscott]]