This is just a short notice that I blogged a summary of the interview our event moderator Joachim Niemeier did with Christian Kuhna, Head of Internal Communications of the adidas Group, who is presenting at the upcoming Executive Forum at my site:

• usage areas of Enterprise 2.0 at Adidas
• Adidas’ current intranet situation, and the aims and goals they are pursuing
• who is engaged as an inner-company proponent of Enterprise 2.0
• Mr.Kuhna’s expectations for the upcoming Enterprise 2.0 Forum

As the interview is only available in german language (you can find the full text of the interview at the conference site) I thought it a good idea to try giving you an english writeup – and I couldn’t resist adding some remarks and thoughts to it. So while I am looking forward to meeting Mr.Kuhna at the event to discuss things, until then I would also appreciate your take.

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Martin Koser

Latest posts by Martin Koser (see all)

• Interview with Frank Schoenefeld – “Getting Enterprise 2.0 on track” - 03/11/2009
• Adidas’ Internal Communication Team on Enterprise 2.0 - 22/09/2009
• Social Media Revolution – really? - 17/08/2009