ROI is famously hard to measure on E2.0

Unfortunately the processing of this video at the Sevenload site took more time than expected. Anyway, in the following you find a nice fireside discussion with Dion Hinchcliffe – interviewed by Dr. Frank Schönefeld from T-Systems during a press event we made at CeBIT 2009. Mainly they are discussing the latest developments on E2.0 in general, its adoption in the US and Europe as well as how to evaluate the effects of E20 activities. On the last aspect Dion pointed out that “ROI is famously hard to measure on E2.0” and his urge to put together more case studies in order to evaluate the effects.

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Bjoern Negelmann

Björn Negelmann verantwortet die inhaltlichen Teile der Veranstaltungsaktivitäten von Kongress Media und ist darüber hinaus auch Kopf des an Kongress Media angeschlossenen Research-Hauses N:Sight Research. Er reflektiert seine Beobachtungen über die Entwicklung der Themen sowohl in den Corporate-Blogs von Kongress Media und N:Sight als auch in den Fachblogs Enterprise Digital Blog (zum Social Collaboration & Future of Work Thema), auf Espresso-Digital.de (zum Thema Social Kommunikation & Marketing) sowie im Digital Experience Blog (zum Thema Digital Experience & die Transformation in Marketing, Vertrieb und Service). Darüber hinaus moderiert und betreut er die diversen Online-Communities und Online-Veranstaltungen von Kongress Media.

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