ROI is famously hard to measure on E2.0

Unfortunately the processing of this video at the Sevenload site took more time than expected. Anyway, in the following you find a nice fireside discussion with Dion Hinchcliffe – interviewed by Dr. Frank Schönefeld from T-Systems during a press event we made at CeBIT 2009. Mainly they are discussing the latest developments on E2.0 in general, its adoption in the US and Europe as well as how to evaluate the effects of E20 activities. On the last aspect Dion pointed out that “ROI is famously hard to measure on E2.0” and his urge to put together more case studies in order to evaluate the effects.