Social Media Revolution – really?

Everybody is liking and linking this video – so am I – but I am adding a link to Oliver Marks in ZDnet (Social Media Revolution?) – he’s got some valid points there:

How did we get from that quality of presentation to claims that ’social media’ is the biggest shift (in what?) since the industrial revolution? The retread music and borrowed visual style actually does people making sense of the rapid pace of change in society due to technological innovation a diservice: it makes their job harder.

Moreover these videos may 1. add to exaggerated expectations, 2. have nothing to do with the real world (of enterprises) and 3. lose their fascination quickly. Better bring something substantial to the next executive Enterprise 2.0 discussion (you may try: “it’s the economies of collaborative performance, sir”).

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