Adidas’ Internal Communication Team on Enterprise 2.0

[slideshare id=2017140&doc=adidasbarcelona090903s-090918063909-phpapp02]

Crossposted from my posterous-Blog

A nice updated slideshow of Adidas’ Christian Kuhna on their implementation approaches and lessons learned. Found via George Dearing who cheekily talks about “intranet rejuvenation” – that is indeed one reasonable thing to expect when stepping into Enterprise 2.0 – refactor some of the existing stuff (see DMS Review: E2.0 braucht ECM), while not leaving the fast lane (quick experimentation and learning, small pieces loosely joined rather than a biggy project, fast speedboats beating slow moving-and-turning ships et al.)

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