Females first: Introducing our Advisory Board Ladies for this year’s Enterprise 2.0 SUMMIT

Just like last year, we have set up an Advisory Board for the Enterprise 2.0 SUMMIT 2010. The members of this board reassure the quality of talks and discussions at the conference and support us with their knowledge and experience in setting up the event. Now that the SUMMIT is getting closer and the program is set, we asked them about their expectations and the “hot topics” they are looking forward to the most. In this post, our female members have their say.


Jenny Ambrozek is the founder and lead consultant of SageNET LLC, USA. She is committed to promoting dialogue and best practices for building organizations to succeed in a global, networked, and mobile 21st century world. Her views on the upcoming event are as follows:
“The Enterprise 2.0 SUMMIT is an outstanding conference, in giving practitioners the microphone to share their learning with peers. The event perfectly meshes fresh voices and perspectives with access to industry thought leaders.
Andrew McAfee set the stage four years ago with “The Dawn of Emergent Collaboration” . The growing trend, I see, is the increasing importance of addressing organizational structures for successful Enterprise 2.0 initiatives. See for example, recent talks by Clare Flanagan and Mark Masterson. I’ll be paying close attention to the consensus on next practices for architecting participation throughout organizational ecosytems.
In 2004, 72% of respondents to the Online Communities in Business study reported they could not measure ROI. In Frankfurt I’ll be watching for new approaches to assessing value created through use of social technologies. What methods are Enterprise 2.0 project leaders using, beyond simple activity and participation metrics, to establish return to their businesses?”


Anu Elmer is the Vice President Communications at the Swiss Reinsurance Company. She has been consulting large-scale projects in change management, communications and training for more than ten years. Currently, she is the core team member of the Collaboration Initiative which rolled out a social business platform to all 11,000 employees in 2009 and is now looking into further integrating it and extending it to external communities. Regarding the Enterprise 2.0 SUMMIT, she is especially looking forward to networking with the E2.0 experts from different industries and to an inspiring exchange of ideas.


Ellen Trude has been with Bayer Business Services GmbH/Germany for more than 25 years now. She is a staunch supporter of the 2.0 concept and currently working as training consultant for social media and special projects concerning collaborative platforms at Bayer. She says about the conference:
“The confernce theme ‘Setting the path towards an open and agile enterprise’ reflects my expectation: By sharing experiences, case studies and knowledge, we will get the power, motivation and arguments to discuss with sceptics within our own enterprises. We get support for our firm conviction to continue the E2.0 way or to finally get started with it.
I am actually looking forward to all the conference topics. If I had to rate I, would choose ‘New Leadership Concepts’ and ‘Managing the Change’ as my hot topics concerning Enterprise 2.0 challenges. In the best practice track, I am especially interested in ‘Fostering Knowledge Sharing’ and ‘Strengthening Collaboration’. These sessions reflect the two cornerstones on our path: the management-driven change and the employees’ experience and recognition of E 2.0 behaviour and working.”