Blazing the trail for E 2.0 The English version of the printed program brochure for our Enterprise 2.0 SUMMIT is currently being produced, and we finally had Ronna Porter, a native speaker, check it for mistakes. Obviously, our nice and well-invented conference theme “Setting the path towards an open and agile enterprise” is not 100% idiomatic. If only we had realized that several months earlier 😉 She suggested the very vivid expression “Blazing the trail for an open and agile enterprise” instead. I quite like that because it creates a very strong picture in my mind, reminding me of flames and of achieving something only be putting effort and passion in it. And transforming from a traditional corporation to an Enterprise 2.0 is certainly not a walk in the park: It requires major changes, like evolving from a hierarchy to a flat organization, from control to bottom-up, from keeping knowledge secret to sharing it and so on and so forth. Anyway, I hope that none of you English native speakers out there are bothered too much by our Denglish title…and next year we will involve Ronna a little earlier to blaze the the trail for Enterprise 2.0 tweet share share share share email RSS feed The following two tabs change content below.BioLatest Posts Cathrin Mittermeier Latest posts by Cathrin Mittermeier (see all) Luis Suarez on #e20s: “Knowledge shared is power” - 27/10/2010 Open Space Workshop at the E 2.0 SUMMIT: The six session proposed and selected - 12/10/2010 Lee Bryant on Social CRM as conversations and treating customers as individuals - 08/10/2010 Related posts: Essential Reading Series: About digital disruption and the truth on holacracy Essential Reading Series: People Management between Leadership & Governance fayezgase Blazing the trail for E 2.0 http://bit.ly/cRzFRY via @AddToAny This comment was originally posted on Twitter 19/09/2010 at 3:06 AM