Bertrand’s “hot topics” for the Enterprise 2.0 SUMMIT 2010

Bertrand Duperrin (@bduperrin), Consultant at NextModernity, is part of this year’s E 2.0 SUMMIT Advisory Board. In addition, he will be the speaker of the Expert Session “Overcoming Cultural Boundaries” on October 26. Besides his expectations for the conference, he has also told us about his four “hot”conference topics:

  1. Cultural / local issues: “The European cultural context is still to be dealt with and understood, but that’s not all. Local regulation is also a big issue that has an impact both on what can be done in terms of adoption but also on the tools and on what they can and cannot make – most of all in terms of tracking.”
  2. Improvement of business processes: “The E 2.0 topic is still quite new and sometimes misunderstood. Even more than applying Enterprise 2.0 to business processes (what matters, but is not all!), I think we’ll have to start redefining what BPs there are in the knowledge economy, how to build and execute them. We’ll discover that we have to forget many certainties and reinvent lots of things. This topic will logically come as the consequence of the discussions about value.
  3. Social CRM: “Having a consistent approach to social software on both the internal AND external side is also a raising concern. Few businesses are ready for a full alignment today (what may also mean using only one global platform for both employees and customers), but that does not mean they’re not thinking about it and are not ready to make some small steps towards that direction.”
  4. Community management: “That’s a traditional topic that comes again and again and is still hard to get for many businesses. Maybe because they think every group on a social platform is a community and should be managed as such. I hope that, one day, discussions will make it clear that social groups come in many forms, with many different goals. Each of them needs to be managed in a different way, depending on the kind of social experience and activity that is needed to achieve the goal.”

  • Bart Schutte

    Regarding cultural issues, I think that organisational culture is far more important than any european cultural issues, at least for global companies. Saint-Gobain in europe is very different than IBM or BP or HSBC in Europe. One of the key lessons from the 2.0 Adoption Council is that all guidelines and experiences from others must be adapted to your particular organisational culture and context. There is no öne size fits all” rule here.

    As for the issues of tracking and personal data, yes the rules are tighter in Europe, but they are no different for E20 than they are for your intranet portal or enterprise email, other than giving the employee the right to request that content be removed.

    Perhaps, however, management is waiting for clear answers and guidelines to these questions before they start their initiative.

  • Bart Schutte

    Regarding cultural issues, I think that organisational culture is far more important than any european cultural issues, at least for global companies. Saint-Gobain in europe is very different than IBM or BP or HSBC in Europe. One of the key lessons from the 2.0 Adoption Council is that all guidelines and experiences from others must be adapted to your particular organisational culture and context. There is no öne size fits all” rule here.

    As for the issues of tracking and personal data, yes the rules are tighter in Europe, but they are no different for E20 than they are for your intranet portal or enterprise email, other than giving the employee the right to request that content be removed.

    Perhaps, however, management is waiting for clear answers and guidelines to these questions before they start their initiative.