Yves Darnige: Focus on a process-driven enablement of the line of businesses! At the moment we hardly can keep track with the interesting discussions we are undergoing about the further evolutions of the “social enterprise thing”. While we are looking forward to our HR and HCM 2.0 Hangout tomorrow, I still need to publish the recording of the video interview with Yves Darnige, Head of Social Business Marketing EMEA, from two weeks ago. In this breakfast interview at the Café Au Père Tranquille (which is highly recommended to have a nice start into the day in Paris) Yves Darnige pointed out the importance of involving HR managers and departments in order to provide a needed transformation to make Enterprise 2.0 initiatives successful. He sees the following key challenges for the transformation to be addressed by senior management out of HR and the line of businesses: Alignment of E20 initiative with the corporate processes and culture Building up a social trust (a goodwill for the transformation) Facilitation of the engagement Measurement of social performance and the success of the Enterprise 2.0 initiative In our discussion Yves emphazised the “alignment” of the E20 initiative and the E20 “enablement” of the “line of business” (hereby relating to a process-driven objective of the E20 initiative) as a key for the success and a critical task for all the projects at the moment. What do you think on the statement of Yves? I fully acknowledge the differenciation of the “process-driven” enablement as first steps which leads to the transformation in the subsequent step. tweet share share share share email RSS feed The following two tabs change content below.BioLatest Posts Bjoern Negelmann Björn Negelmann verantwortet die inhaltlichen Teile der Veranstaltungsaktivitäten von Kongress Media und ist darüber hinaus auch Kopf des an Kongress Media angeschlossenen Research-Hauses N:Sight Research. Er reflektiert seine Beobachtungen über die Entwicklung der Themen sowohl in den Corporate-Blogs von Kongress Media und N:Sight als auch in den Fachblogs Enterprise Digital Blog (zum Social Collaboration & Future of Work Thema), auf Espresso-Digital.de (zum Thema Social Kommunikation & Marketing) sowie im Digital Experience Blog (zum Thema Digital Experience & die Transformation in Marketing, Vertrieb und Service). Darüber hinaus moderiert und betreut er die diversen Online-Communities und Online-Veranstaltungen von Kongress Media. Latest posts by Bjoern Negelmann (see all) Digital Workplace as Engagement Hub for the Employee Experience Strategy in 2019 - 20/12/2018 Short Note about the End of Social & Bringing Back the Work Support into Future of Work! - 17/05/2018 Lou Taylor: For knowledge sharing to be successful you need engaged people, processes and tools! #entdigi #eds18 - 01/05/2018 Related posts: Jane McConnell: Digital Workplace is driven by the idea to support the customer-facing process! Bertrand Duperrin: A process based approach to social means discussing, removing, replacing the organization as we know it! João Santos: Governance should stay close to whom has accountability for the process outcome In the Search for the Social Business Excellence Pingback: Warum wir mehr über den Digital Workplace reden müssen! - enterprise 2.0 blog