Jon Mell: Solving Business Problems Through Social Last October, at an IBM Connect event, Björn spoke to IBM’s Jon Mell. Jon is European Sales Integration Leader for IBM Smarter Workforce and he will be one of the keynote speakers for Enterprise 2.0 SUMMIT (#e20s). The conversation pivoted around moving from liking to leading. A major point is the elimination of boundaries within an organisation regarding social. One of this years main topics at the Enterprise 2.0 Summit. Jon says; “Businesses fundamentally are social.” and separating the two, business and social, is less and less an ideal situation. Social is being used to solve (complex) business problem. Rather than just adding a layer of social on top, or beside, regular business, social becomes an integral part of the business. Providing new and innovative ways to solve problems. It makes sense really, when certain problems spring up because of new technology and modern social behaviour, it’s only logical to use similar technology and a similar mindset to solve those issues. Implications for HR HR is growing up too, changing its stripes to be more social. Attracting new employees is more about engagement and providing them with next gen social tools, rather than going through stacks of CV’s provided by agencies. The recruitment process becomes more personal and more selective. Finding the right person becomes easier. Implications for the social adoption By changing the point of view, business is social rather than business vs. social, has another great benefit. It eliminates the need for adoption. By solving key business problems, with for instance IBM’s social tools, you focus on the problem. You do not focus on driving usage of a technology product. But, watch this little gem and get the information directly from the source: Jon kicks of the first #e20s conference day together with Dan Ponterfact during the Keynote Panel: Heading from Engagement to Passion in Future Work Performance. tweet share share share share email RSS feed The following two tabs change content below.BioLatest Posts Rogier Noort I'm a Social Business addict coming from the technical depths of IT and rising from these dark ages, through web and social, to the enlightened field of Social Business. Also blogger, podcaster, talker and listener. Latest posts by Rogier Noort (see all) The State of Digital Transformation in 2015 - 26/01/2015 Microsoft Drives Digital Transformation - 21/01/2015 Frédéric Lippi: Digital Transformation needs a systematic approach! - 17/12/2014 Related posts: Luis Suarez: To make social work there needs to be a business purpose! Social Strategy: The need to have a direction “Act Local, Think Global” – Bernd Gewehr from Vössing Walking the Talk on the Search for the Social Business Excellence Paivi Raty (@Paivi_Raty) Keynote @JonMell Enterprise 2.0 Summit #e20 : Solving Business Problems Through Social http://t.co/YlNQK7kbB5 #HR #SmarterWorkforce 15/01/2014 at 4:15 PM Pingback: Social Strategy: The need to have a direction - enterprise 2.0 blog