Bruno Berthon (Accenture): Getting a good understanding of data and an “agile culture” are the first digital capabilities to be developed! As written before – the keynote sessions of this year’s Enterprise Digital SUMMIT are focussing very much on the essential shifts for the understanding of the operating models for the enterprise in the digital age. While we have already discussed the various new technology developments and currents like AI or messaging platforms that are impacting the operating models on various levels, we haven’t yet discussed the “people” and “process” part of the general “operating model frameworks”. As a key aspect for the “people” and “process” part of the operating model many though-leaders are defining the “capabilities” of the “people” and the “processes” to realize the defined strategy of the business model. Therefore talking about the “key digital capabilities” helps sharpening the understanding of the future models for the enterprise. Aligning with this we have conducted a very interesting interview with Bruno Berthon, Managing Director of Accenture Strategy, back in September last year about the “Being Digital – Seven Essential No-Regret Capabilies” that he co-authored with some more Accenture colleagues. The key idea of the the paper was to explore the “things” that managers can do and prepare when they do not really know exactly what to do for becoming digital. The key recommendations Bruno Berthon brought up in the interview – on the question where to start – was the understanding of company’s own “data” and the establishment of an “agile culture” – that allows the company to move faster and experiment with new digital opportunities. In regards to the readiness of European companies he outlines the sectorial differences and the different industry-related forces and constraints that deterine the different levels of “digital readiness”. As the enabling role for the “digital transformation within the organization he is not really convinced of the one and only “Chief Digital Officer” that is the new “top change agent” for the enterprise but sees evenly for centralized as decentralized organisation the success in the team efforts of CEO, CMO and CIO for becoming “digital. This also aligns very nicely with a recent post by Dion Hinchcliffe. Unfortunately we could not manage to fit the 2016 edition into Bruno Berthon’s agenda but looking forward to have him as a speaker in the future. [signoff] tweet share share share share email RSS feed The following two tabs change content below.BioLatest Posts Bjoern Negelmann Björn Negelmann verantwortet die inhaltlichen Teile der Veranstaltungsaktivitäten von Kongress Media und ist darüber hinaus auch Kopf des an Kongress Media angeschlossenen Research-Hauses N:Sight Research. Er reflektiert seine Beobachtungen über die Entwicklung der Themen sowohl in den Corporate-Blogs von Kongress Media und N:Sight als auch in den Fachblogs Enterprise Digital Blog (zum Social Collaboration & Future of Work Thema), auf Espresso-Digital.de (zum Thema Social Kommunikation & Marketing) sowie im Digital Experience Blog (zum Thema Digital Experience & die Transformation in Marketing, Vertrieb und Service). Darüber hinaus moderiert und betreut er die diversen Online-Communities und Online-Veranstaltungen von Kongress Media. Latest posts by Bjoern Negelmann (see all) Digital Workplace as Engagement Hub for the Employee Experience Strategy in 2019 - 20/12/2018 Short Note about the End of Social & Bringing Back the Work Support into Future of Work! - 17/05/2018 Lou Taylor: For knowledge sharing to be successful you need engaged people, processes and tools! #entdigi #eds18 - 01/05/2018 Related posts: Essential Readings: Platform models to become more effective in times of disruptive changes Essential Reading Series: In the search for digital change capabilities and enablement! Expectations for 2014: Stronger Business Alignment + More Profound E2.0 Project Management + Better Understanding of 21st Century Organization Marc de Fouchecour: Digital culture – learning to ride a bicycle does not happen by doing quizzes or watching videos! Kongress Media GmbH (@kongressmedia) Bruno Berthon (Accenture): Getting a good understanding of data and an “agile culture” are… https://t.co/JP9GO2PZPW https://t.co/kMNi7Dshql 23/05/2016 at 11:09 AM Pingback: Essential Readings: Platform models to become more effective in times of disruptive changes - Enterprise Digital Blog