Missing out on providing individualized configurations of the digital workplace – leads to BYOA!

Yesterday I wrote about the technological advancements and new concepts that might disrupt and revolutionize the “digital workplace” concept. While this pondering was purely lead by the new technological “vibes” like the “messaging-as-a-platform” idea, the discussions about cognitive enhancements as well as the concept of the conversational UX, in today’s post I would like to point to Jane McConnell’s research on the digital transformation that resonates very nicely with my thoughts of yesterday.

The organization in the digital age always finds a way out of a mediocre support of their collaborative work

When we talk about the organization in the digital age we always emphasize the core objectives of being better performing, more responsive to the market und even more customer-orientated. This is also the role model for the leading organization in the digital transformation study of Jane McConnell. Those who put the most effort into the digital transformation follow the path of having a higher performance and a better customer orientation.

In comparison to the rest of companies these organizations are characterized in having a higher penetration of shadow IT approaches. Though the results of Jane’s recent research show a decrease in “shadowed” application usages, general industry reports from security companies show a major increase in the use of third-party and not officially authorized use of cloud applications over time. In total this leads to the conclusion, that organizational units that are affected by the customer-sided demands and market dynamics are very much externally driven to adopt to routines that increase and enhance their effectiveness.



But as the results show there is a decrease of shadowed application usages – which leds to Jane’s conclusion that these companies also have a higher adaptation of cloud services within their officially supported technology stack: (Source: Tracking the Trends in Bringing Our Own Devices to Work)

BYOA showed a different pattern. It existed in over half the companies in 2013 with 20% officially allowing it, but both these numbers dropped a year later; by 2014, just over one-third said it existed, and only 7% officially allowed it. So companies seem increasingly willing to let people provide their own hardware, but are beginning to resist their use of non-corporate applications and publicly available cloud services. Part of this shift may be due to alternative corporate cloud storage solutions now becoming available.

Jane McConnell: Going rogue is the new normal!

In a follow-up post Jane asks whether “going rogue” in regards to “daring to take initiatives that go against policy and doing what seems best from your point of view” is the new normal for high-performing companies. She makes the reasoning that the staff of these organizations are chased by the customer demands and therefore cannot wait for any corporate solutions but need to move forward themselves  – and get things done!

Jane sees the “going rogue” as a creative act of survival – as individual in the company, as team in a competitive environment, and as an organization in the process of renewal. In many ways this leds to the conclusion that IT should monitor the usage of shadow IT and incorporate important “shadow IT” approaches as officially supported projects in the future.


If you’re interested in participating in the survey get in touch with Jane McConnell until June 15th. A first overview on the research results will be presented at the Enterprise Digital SUMMIT – directly by Jane McConnell. Therefore – do not miss the conference and discussion.